Rauw Alejandro

Despacito the song of Puerto Rican singer Luis Fonsi together with Daddy Yankee was released in the year 2017. It became the number one streamed music at that time within six month. This mix of reggaeton and pop music did not just draw interest back to the genre, but as well to Latin music as a whole. The Billboard Top 100 in 2015 had two songs mostly of Spanish language, while in 2016 there were four. At the height of Despacito's popularity, 19 tracks mainly in Spanish have made it into the Top 100. By 2020 there will be 41 tracks that fall into this category. Justin Bieber remixed Despacito 2017 with a version in two languages. Then, various artistes collaborated with Reggaeton's biggest stars including Drake as well as Bad Bunny with MIA (2018), Madonna and Maluma and Medellin 2019. In 2020, a few Reggaeton artists were complaining about the direction of their genre to the mainstream. However, a younger generation such as Rauw Alejandro was keen to continue the evolution. He often used electronic dance, as well as other types.

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